MBA in Marketing: Course Overview, Eligibility, Fees, Career Scope & Salary

An MBA in Marketing is one of the most dynamic and career-oriented postgraduate management programmes, designed for individuals aspiring to build leadership careers in brand management, digital marketing, sales strategy, product management, and business development. As marketing evolves into a data-driven and technology-led function, modern MBA programmes emphasise analytics, consumer intelligence, and strategic decision-making alongside creativity.

At Teerthanker Mahaveer University (TMU), the MBA in Marketing is structured to align academic learning with real-world business requirements. The programme equips students with contemporary marketing skills, industry exposure, and leadership capabilities required to succeed across FMCG, BFSI, IT, e-commerce, consulting, healthcare, and emerging digital sectors.

What is an MBA in Marketing?

An MBA in Marketing (Master of Business Administration in Marketing) is a two-year postgraduate degree that combines core management principles with specialised knowledge in marketing strategy, consumer behaviour, branding, digital platforms, and sales management. The programme prepares students to analyse markets, understand customer needs, develop competitive strategies, and drive business growth.

Unlike traditional marketing courses, a modern MBA in Marketing integrates technology, analytics, and customer experience management, making graduates highly relevant in both Indian and global job markets.

MBA in Marketing Course Overview

• Course Name: MBA in Marketing
• Course Level: Postgraduate
• Duration: 2 Years (Full-Time)
• Eligibility: Bachelor’s degree with minimum 50% marks (45% for reserved categories)
• Entrance Exams Accepted: CAT, MAT, CMAT, XAT, university-level tests
• Mode of Study: Full-time
• Average Course Fee (India): ₹2 lakh – ₹30 lakh
• Career Roles: Brand Manager, Digital Marketing Manager, Sales Manager, Product Manager, Marketing Analyst
• Average Starting Salary: ₹5 LPA – ₹12 LPA

Why Choose Marketing as an MBA Specialisation?

Marketing functions as the growth engine of every organisation. From customer acquisition to brand positioning and revenue generation, marketing professionals play a central role in shaping business success.

• Diverse career opportunities across industries
• Strong demand for digital and data-driven marketing professionals
• Faster career progression with leadership exposure
• Global relevance with transferable skill sets

At TMU, the marketing specialisation emphasises practical exposure, industry-aligned learning, and applied skill development rather than purely theoretical instruction.

MBA in Marketing Eligibility Criteria

• Bachelor’s degree in any discipline from a recognised university
• Minimum 50% aggregate marks (45% for SC/ST and reserved categories)
• Final-year graduation students are also eligible to apply

There is no restriction on academic background, making the programme suitable for candidates from commerce, science, arts, and engineering streams.

MBA in Marketing Admission Process

• Entrance Examination – CAT, MAT, CMAT, XAT or university-level tests
• Application submission with academic records and scores
• Group Discussion or Written Assessment
• Personal Interview to assess motivation and career goals
• Final merit-based selection

TMU follows a transparent, merit-based, and student-friendly admission process with academic guidance at each stage.

MBA in Marketing Curriculum and Subjects

Core Management Subjects

• Principles of Management
• Marketing Management
• Financial Management
• Organisational Behaviour
• Business Analytics
• Strategic Management
• Operations Management

Marketing Specialisation Subjects

• Consumer Behaviour
• Brand Management
• Digital & Performance Marketing
• Sales and Distribution Management
• Marketing Research & Analytics
• Integrated Marketing Communication
• Product and Retail Management

The programme includes a mandatory summer internship, live industry projects, case studies, and a final-year research project.

MBA in Marketing Fees in India

• Government / State Universities: ₹1 lakh – ₹3 lakh
• Private Universities: ₹3 lakh – ₹12 lakh
• IIMs & Top B-Schools: ₹15 lakh – ₹30 lakh

Scholarships, education loans, and merit-based fee concessions are available at most recognised institutions.

MBA in Marketing at Teerthanker Mahaveer University (TMU)

Teerthanker Mahaveer University, Moradabad, offers an industry-focused MBA in Marketing through its Faculty of Management Studies, designed to meet contemporary business needs.

• NAAC ‘A’ Accredited & UGC-Recognised University
• Industry-aligned and regularly updated curriculum
• Strong focus on digital marketing, analytics, and branding
• Live projects, internships, and corporate exposure
• Experienced faculty with academic and industry expertise
• Dedicated Corporate Resource Centre (CRC) for placements

Career Options After MBA in Marketing

• Brand Manager
• Digital Marketing Manager
• Sales & Business Development Manager
• Product Manager
• Marketing Analyst
• Market Research Manager
• Growth Strategist

Top Hiring Industries

• FMCG and Consumer Goods
• E-commerce and Retail
• IT and Technology
• BFSI and Fintech
• Media, Advertising, and Consulting

MBA in Marketing Salary in India

• Entry-Level (0–2 years): ₹5 LPA – ₹8 LPA
• Mid-Level (3–6 years): ₹10 LPA – ₹18 LPA
• Senior-Level (10+ years): ₹25 LPA – ₹50+ LPA

Graduates from reputed universities with strong digital and analytical skills typically command higher compensation packages.

Skills Required for a Successful Marketing Career

• Strategic and analytical thinking
• Communication and presentation skills
• Market research and data interpretation
• Creativity and innovation
• Leadership and team management
• Digital marketing and automation expertise

Future Scope of MBA in Marketing

• Digital and performance marketing
• AI-driven customer analytics
• Content and influencer marketing
• Product and growth management
• Global brand and market strategy

Marketing professionals equipped with data literacy and strategic insight will continue to experience strong demand across global markets.

Conclusion

An MBA in Marketing represents a high-value career investment for individuals seeking leadership roles in business growth, branding, and customer strategy. With its industry-aligned curriculum, practical exposure, and academic rigour, Teerthanker Mahaveer University offers a robust platform for building successful marketing careers in India and abroad.

FAQs

1. Is an MBA in Marketing hard?

An MBA in Marketing is academically and practically demanding, but it is not difficult for students who are genuinely interested in the subject. The programme requires a balance of creative thinking, analytical ability, communication skills, and strategic understanding. Candidates who enjoy understanding consumer behaviour, market trends, and business strategy typically perform well.

2. Can I do an MBA in Marketing without experience?

Yes, many students pursue an MBA in Marketing immediately after graduation. While prior work experience is not mandatory, candidates with 1–2 years of industry exposure may develop stronger practical insights and may have an advantage during final placements. Universities design the curriculum to accommodate both freshers and working professionals.

3. What is the average package after MBA in Marketing?

Salary packages after an MBA in Marketing vary significantly based on institute reputation, skill set, and prior experience. Tier 1 institutions may offer average packages ranging from ₹20–30 LPA, while Tier 2 and Tier 3 institutions typically see average packages between ₹6–12 LPA. Individual performance and specialisation also play a key role.

4. Which company is best for MBA Marketing freshers?

Leading recruiters for MBA Marketing graduates include companies such as Hindustan Unilever (HUL), Amazon, Procter & Gamble (P&G), Google, Infosys, Flipkart, and several high-growth startups. The ideal company depends on the candidate’s career interest, whether in FMCG, digital marketing, consulting, technology, or e-commerce.

5. What is the difference between Digital Marketing and MBA in Marketing?

Digital Marketing is a specialised subset of marketing that focuses primarily on online platforms, tools, and performance channels. An MBA in Marketing, on the other hand, offers a comprehensive understanding of branding, consumer behaviour, market research, sales strategy, and business leadership, while also covering digital marketing. The MBA equips students with strategic and managerial capabilities beyond operational digital skills.