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MBA in Digital Marketing

Duration : 2 Years

Build Your Future with MBA in Digital Marketing

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About MBA in Digital Marketing

Build a future-ready career with TMU’s MBA in Digital Marketing and become a leader in the fast-evolving digital world.

MBA in Digital Marketing is a 2-year postgraduate programme that focuses on promoting products and services online through channels such as search engines, social media, websites, and mobile applications.

The programme integrates traditional marketing principles with new digital marketing technologies, allowing students to learn how to establish brand presence and grow their business in the online environment.

The programme covers topics such as search engine optimisation, social media marketing, email marketing, and paid advertising. To pursue this programme, applicants are required to complete a degree from a recognised university with a minimum percentage. Students from all streams are eligible to apply for this programme.

An MBA in digital marketing at Teerthanker Mahaveer University is designed to equip students with in-demand skills and strategic market knowledge. The university prepares students to actively participate in live projects, internships, workshops and case studies. TMU provides a supportive academic environment that helps students develop both technical and managerial skills.

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MBA in Digital Marketing FEES

S.No Fee Details Amount
1 Tuition Fee Rs 75,600 /- ( per Semester )
2 Examination Fee Rs 4,500 /- ( per Semester )
3 Lab Charges Rs 1,000 /- ( per Semester )
4 Enrolment Fee Rs 1,000 /- ( One Time )
5 Admission Registration Fee Rs 5,000 /- ( One Time )
6 Admission Processing Fee Rs 2,500 /- ( One Time )
7 Application Fees Rs 1,000 /- ( One Time )

MBA in Digital Marketing Scholarships 2026

Scholarship for Jain Students:

  • All Jain students will be given upto 50% exemption in tuition fees and upto 30% in hostels fees for the entire duration of the programme.

Scholarship for Non Jain Students:

Mode Of Scholarship 60-69.9% 70-79.9% 80% to 89.9% 90% & Above
Merit Based Scholarship 10% 15% 25% 50%
EX-TMU Student 15% 20% 30% 50%
CUET 10% 15% 25% 50%

CAT/MAT/CMAT 90 to 95 96 to 97 98 & Above
Schlorship Percentage 20% 40% 100%

Chancellor’s Scholarship for Staff Wards

For all Programmes except Collaborative, Dental and Medical 20% per Year

Special Scholarship for Meritorious Sports Aspirant of District/State/National Level/International Level

Upto 100%

Special Scholarship Scheme for Wards of Visually Impaired Employees of Teerthanker Mahaveer University

50% per year for the entire duration of the programme.

Remarks: Scholarships are available in the admission Year only. These rules are not applicable on programmes of one year or less than one year duration & Multiple scholarships will not be available.

MBA in Digital Marketing ELIGIBILITY & SELECTION

Eligibility criteria illustration - students studying

Eligibility Criteria

Graduation in any stream and minimum 50% marks in aggregate

Criteria of Merit

1. Merit based on CAT/CMAT-MAT score or 2.(i)Merit based on percentage of marks secured in the qualifying examination (80% Weightage) (ii) Personal Interview (20% weightage)

Have questions about the criteria or process? Our admissions team is here to help!

Contact Admissions

OUR ESTEEMED RECRUITING PARTNERS

100% Placement Assistance
400+ Companies Onboarded
63 LPA Highest Package Offered
Viacom
Parle
ICICI
Just Dial
Torrent Gas
Jaro Education
Indiamart
SBI General
Tech Mahindra
HDFC Bank
ITC Limited
Bandhan Bank
Luxar
Ultra Tech
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Edukyu
Vivo
HikeEdu
Kent

Programmme Curriculum MBA in Digital Marketing

Laying the groundwork with fundamental scientific principles and an introduction to pharmaceutical sciences.

Human Anatomy and Physiology I
BP101T 4 Credits
Pharmaceutical Analysis I
BP102T 4 Credits
Pharmaceutics I
BP103T 4 Credits
Pharmaceutical Inorganic Chemistry
BP104T 4 Credits

Continuing the exploration of core pharmaceutical subjects and introductory biochemistry.

Human Anatomy and Physiology II
BP201T 4 Credits
Pharmaceutical Organic Chemistry I
BP202T 4 Credits
Biochemistry
BP203T 4 Credits
Pathophysiology
BP204T 4 Credits

Advancing into complex organic chemistry, physical pharmaceutics, and microbiology.

Pharmaceutical Organic Chemistry II
BP301T 4 Credits
Physical Pharmaceutics I
BP302T 4 Credits
Pharmaceutical Microbiology
BP303T 4 Credits
Pharmaceutical Engineering
BP304T 4 Credits

YOUR CAREER PATHWAYS Career Opportunities After MBA in Digital Marketing

Dynamic career paths and success in MBA in Digital Marketing

Here are several prominent career paths you can pursue after earning your MBA in Digital Marketing:

  • Management Consultant
  • Marketing Manager
  • Operations Manager
  • Financial Analyst
  • Human Resources Manager
  • Business Development Manager
  • Product Manager
  • Supply Chain Manager
  • Chief Executive Officer (CEO)
  • Entrepreneur / Founder
  • Strategy Director
  • Healthcare Administrator

Programme Overview

MBA in Digital Marketing is a two-year postgraduate degree programme that focuses on providing students with a strong foundation in promoting products and services online through channels such as search engines, social media, websites, and mobile applications. The programme covers topics such as search engine optimisation, social media marketing, email marketing, and paid advertising.


FeatureDetails
Duration2 Years (4 Semesters)
programme TypeFull-Time MBA Programme
SpecialisationDigital Marketing & Advertising
EligibilityGraduation with a minimum 50% marks
Learning ApproachPractical + Industry-Oriented
Key SkillsSEO, Social Media, PPC, Analytics etc.
ExposureLive Projects, Internships, Case Studies
Career ScopeDigital Marketing, Branding, E-commerce Roles

  • CAT (Common Admission Test) – Conducted by IIMs for admission to various MBA programmes across India.
  • XAT (Xavier Aptitude Test) – Accepted by XLRI and other top B-schools.
  • CMAT (Common Management Admission Test) – Conducted by NTA for admission to AICTE-approved MBA programmes.
  • NMAT by GMAC – Accepted by select B-schools in India for specialised MBA programmes.
  • University-Specific Entrance Exams – Some universities may conduct their own entrance tests or accept scores from the above exams.

  • Communication Skills
  • Leadership Skills
  • Time Management
  • Adaptability
  • Basic Business Awareness
  • Digital Skills
  • Creativity & Innovation

MBA in Digital Marketing at TMU is a two-year postgraduate degree programme that prepares students for careers in the modern technology-driven marketing world. The programme includes general management topics, with specific digital marketing skills like website optimisation, social media marketing, online advertising and branding.


Teerthanker Mahaveer University is one of the best choices for an MBA in digital marketing due to the following reasons:

  • Strong Practical Exposure: TMU emphasises case studies, live projects, internships, and workshops, helping students gain hands-on experience rather than just theoretical knowledge. 
  • Excellent Placement Support: The university offers dedicated placement assistance with strong industry connections, and many students receive multiple job offers before graduation.
  • NAAC-A Accredited and UGC-Approved University: TMU is recognised for maintaining high academic standards, ensuring the credibility and nationwide acceptance of its MBA degree.
  • Entrepreneurship and Innovation Opportunities: The Business Incubation Centre supports students in developing startup ideas with mentorship and guidance.

Admissions are now open for the MBA in Digital Marketing programme at Teerthanker Mahaveer University (TMU) for the 2026 academic session!

Start your journey towards becoming a global business leader with TMU’s world-class education, expert faculty, and strong placement support.

  • Application Submission: Fill out the application form available on TMU’s admission page.
  • Document Requirements: Educational certificates, ID proof, passport-sized photographs, etc.

  • Digital Marketing Manager: Plan and execute online marketing strategies across platforms.
  • SEO Specialist: Optimise websites to improve search engine rankings and drive organic traffic.
  • Social Media Manager: Manage social media campaigns, engagement, and brand presence.
  • Content Marketing Manager: Develop content strategies to attract and retain customers.
  • PPC/SEM Specialist: Handle paid advertising campaigns like Google Ads and social media ads.
  • Email Marketing Specialist: Create and manage email campaigns to drive sales and engagement.
  • Web Analytics Expert: Analyse website and campaign data to optimise marketing efforts.
  • E-commerce Manager: Oversee online stores, sales, and digital merchandising strategies.
  • Brand Manager: Strengthen and promote the brand identity in digital spaces.
  • Freelancer/Entrepreneur: Offer digital marketing services independently or start a digital business.

MBA in Digital Marketing creates good employment opportunities in India with salaries ranging according to experience, position, and industry. New graduates may expect salaries between 4-6 lakh per year. SEO specialists, content managers, or performance marketers with experience of 2-5 years may earn an annual income of 6-12 lakh in the position. Top management roles in large organisations can attract annual earnings of 20 lakh and above, as skilled digital marketing services are in high demand in India.


Q1. Which MBA has a high salary?

Ans: MBA in Finance, MBA in IT/Analytics, and MBA in Digital Marketing generally offer higher salary packages.

Q2. What is the highest package for an MBA in Digital Marketing?

Ans: An MBA in Digital Marketing offers high salary potential, with senior-level professionals or heads of digital marketing in India often earning ₹20–30+ LPA (Lakhs Per Annum) or more.

Q3: Is there a placement cell at TMU?

Ans: Yes! TMU has a dedicated Placement Cell that works closely with industries to ensure strong placement support for all MBA scholars.

Q4. Does TMU provide practical training for an MBA in Digital Marketing students?

Ans: Yes, TMU’s MBA in Digital Marketing includes hands-on projects, live campaigns, and industry internships for practical exposure.