Dr. James Shares Expertise on Poultry and Duck Farming at All India Radio, Prayagraj

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Prayagraj, 27 May 2025 — In a move to support rural livelihoods and modern livestock management, Dr. James, from the Department of Animal Sciences, College of Agriculture, Teerthanker Mahaveer University (TMU), took part in a special recording session at All India Radio (Akashvani), Prayagraj. The session was featured under the popular Krishi Jagat programme, addressing “Management of Poultry and Duck Farming.”

Empowering Farmers with Scientific Livestock Practices

In his expert address, Dr. James outlined scientific approaches and practical methodologies that can significantly boost productivity and profitability in poultry and duck farming. The session was curated to benefit rural farmers, self-help groups, and emerging agri-entrepreneurs.

Teerthanker Mahaveer University

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Key highlights of the session included:

  • Scientific housing systems and breeding methods
  • Vaccination schedules and disease prevention protocols
  • Cost-effective feed formulation and ration balancing
  • Marketing strategies and post-harvest management

Dr. James emphasised the role of science-led livestock management in enhancing income generation, employment opportunities, and nutritional security, especially within rural and semi-urban regions. His insights are expected to inspire more farmers to adopt modern practices that lead to sustainable farming success.

Reaching the Heart of Agrarian India

This expert session is a part of the larger Scientific Cultivation awareness initiative, which aims to translate academic research into practical knowledge for field-level implementation. The recorded programme will soon be aired on All India Radio and Doordarshan, ensuring a broad outreach across Uttar Pradesh and neighbouring states.

TMU’s Vision: Agriculture for Empowerment

The College of Agriculture, TMU, remains deeply committed to rural transformation and knowledge dissemination. By encouraging faculty participation in national outreach platforms, TMU continues to bridge the gap between innovative research and real-world application.

To learn more about TMU’s agricultural research and extension activities, visit the College of Agriculture page.

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