Faculty of Engineering & College of Computing Sciences & Information Technology, Teerthanker Mahaveer University Moradabad organized a 4 week Women Entrepreneurship Development Program (WEDP) financially sponsored by the National Science & Technology Entrepreneurship Development Board (NSTEDB), Department of Science & Technology (DST), Ministry of Science & Technology, Govt. of India from 14th June 2021 to 12th July 2021.
Women Entrepreneurship Development Programme (WEDP) under the Department of Science & Technology scheme aimed to train the women in the entrepreneurship essentials - conceive, plan, initiate, launch and maintain an economic activity or run a successful enterprise.
Here in WEDP 25-30 potential women entrepreneurs were selected and trained through a structured 4 weeks training programme. The online training pedagogy followed a mix of theoretical sessions, practicals, and case-based discussions.
The event was inaugurated on 14th June 2021 by Shrimati Neelima Katiyar, Minister of State for Higher Education, Science and Technology, Government of India, Uttar Pradesh, India. Shrimati Neelima Katiyar felicitated heartiest congratulations to Teerthanker Mahaveer University for its initiative of organizing this 4-week WEDP to empower budding and existing women entrepreneurs who want to start, run and grow their business and to create conducive conditions for inclusive, resilient, and sustainable economies since we believe that Women entrepreneurs account for improved economic growth and stability within a country. Women entrepreneurs inspire other women to start businesses which leads to more job creation for women and ultimately renders help in reducing the gender gap in the workforce.
Other guests of honor on the inaugural day were Ms. Anu Dhall (Owner, Sai Art Impex India, Moradabad) and Ms. Sangeeta Roy Chaudhary (Executive Director at Turbostart & Leading VC Fund cum National level Start-Up Accelerator Program) and MS Tanya Bhatia (Owner Dymak services).
They stated that entrepreneurship among women has led to their empowerment in a country like India. Women entrepreneurship and women empowerment are twin sisters that can shine and break the barriers of a stereotyped world. In this dynamic world, women entrepreneurs are a prominent part of the global expedition for sustained economic development and social progress. It has never been easy for women to prove their fortitude. But fighting against the odds in the stereotype society, leading ladies have made their significant contributions in several different roles.
On Day 2
Dr. Chetan R. Dudhagara, Assistant Professor & Head, Department of Communication and IT, IABMI, Anand Agricultural University, Anand, Gujarat, India told the participants about the ?Schemes of Assistance for MSMEs: NSIC, SIDBI, DIC, and Other Support Agencies?.
Dr. Aditya Sharma, Registrar, TMU Moradabad took the session on ?Design Thinking, he told How to Identify Business Opportunities?.
On Day 3
Dr. Richa Rajkumar Jain currently working as Managing Director and Social Worker from Nagpur is the owner of Dr. Richa?s Unique Clinic & Academy Unique International, Nagpur. She took the session on ?Idea Evaluation?. In her address, Dr. Richa emphasized the importance of innovation and the improvement we are offering to society as compared to already existing solutions.
Ms. Tanya Bhatia, Owner of Dymak India, delivered her talk on the topic ?Career opportunities for women.' In her address, she praised the qualities of women. She informed that skills of multitasking, the focus of keen details, and time management lie in the DNA of women.
Ms. Akansha Garg, MD, and founder of IK handicrafts discussed Effectuation and Lean Start-Up. In her presentation, she said that if we will be worried too much about what will happen in the future whether we will be successful in our venture or not we will never be able to start any business. She said that to the extent we can predict the future, we can control it but not beyond that so we should not be worried about it and should keep planning and executing.
Dr. Chetan R. Dudhagara, Assistant Professor & Head, Department of Communication and IT, IABMI, Anand Agricultural University, Anand, Gujarat, India, He discussed about various psychological factors which influence the buyers. He said that a major role is played by the price of any product. He emphasized on the point that we should understand the switching cost as they are the building blocks of competitive advantage and the pricing power of companies.
Dr. Ashish B Mahera, Assistant Professor International Agribusiness Management Institute, AAU, Gujrat delivered his talk on the topic ?Personal Selling Concept & Process?. He said that personal selling is useful when the company is small or has insufficient funds to carry on an advertising program. He also discussed about the requisites of effective personal selling as in the modern era of severe competition in the market,
Dr. Garima Goswami, Associate Professor, FOE, TMU, and Dr. Rohit Saini, Assistant Professor, FOE, TMU, took the participants in virtual Factory Visit and shared the experience of entrepreneurs like Ms. Chinu Kala, Ms. Debarati sen, and Ms. Kalpana Saroj.
Dr. Manjula Jain, Associate Dean Academics, TMU explained every aspect of communication skill and its requirements. In her session, she covered the basics of communication, its aspects, its importance, and other features.
Dr. Kiran Sood, Associate Professor at Chitkara University, Punjab, had the topic of discussion on ?Business Model and Iterating the Minimum Viable Product?. She discussed about the various business models like the subscription model, Freemium Model, Leasing Model, E-commerce model, and various others.
Dr. Rashmi Jain, ICT Consultant, Co-Founder & Director: Acadepro Services & Solution Pvt Ltd. delivered her valuable note on the topic ?Finding & building team?. Dr. Rashmi enlightened the session in a very graceful manner and clarified the concept of Navaratna, Akabar Birbal Business Management, Inventor, innovator, and Entrepreneur using very practical examples connecting with real-life problems.
Dr. P.N.Arora, Joint Registrar, HR, TMU, elaborated his topic on ?Briefing and Planning for market survey?. He described each topic related to the preparation of a questionnaire with great detail i.e. when to use a questionnaire, why to use a questionnaire, criteria of a good questionnaire, and nine major as well as important steps to keep in mind while preparing it.
Dr. Kalyana Chakravarthi Thirunagari, Director, Victoria Training Foundation(VTF), Hydrabad delivered a talk on ?Field Work: Conducting Market Survey And Data Collection For the identified Business opportunities?. He explained various challenges faced by the different organizations, meanwhile, he discussed the skilled difference between the years 2015 & 2020. According to Market Research, Business uses this information to design better products, improve user experience, and craft a marketing strategy that attracts quality leads and improve conversion rates.
Ms. Ankita Kumawat, the owner of Matratav Dairy Farm, Jaipur, Rajasthan, is a well-known woman entrepreneur. with her rich experience in the field of Dairy Farm, She clarified the concept related to how to set up a dairy farm, what are the measures and planning needed for New project preparation. She also explained about various investments and marketing strategies, funding, licensing, and government policies.
Dr.Ravi Tati, Associate Professor, and Head- Research & Consultancy, St. Mary?s College, Hyderabad discussed all important expects of fieldwork and market survey. He elucidated what a survey is, what its necessity is, and what type of planning is needed for an outcome-based survey.
Dr. Manish Dhingra, Associate Professor, TIMIT, TMU, Prof Dhingra described various survey methods for launching the product.
Dr.Surbhi Singh, Associate Professor in IMS Ghaziabad as well as an entrepreneur took the session on ?Feedback and Discussion on Market Survey?. She discussed from a simple design to advance design of a product. In the continuation of her talk, she discussed a detail analysis of sampling process.
Mr. Navneet Vishnoi II, Associate Professor, CCSIT, TMU delivered the talk on ?How to find out pre-feasibility of a project?. He said that the evaluation of idea should be based on four parameters - originality, feasibility, marketable and profitable.
Dr. Mohammed Abdul Nayeem, Associate Professor in the Department of Human Resource Management at IBS Hyderabad emphasized on ?Gravitational pull of traveling and people interaction?. In his address, he stated 2 business ideas in the direction of domestic product and domestic help.
Ms.Suruchi Agarwal working with Small Industries Development Bank of India as Theme Leader ? Gender and Financial Inclusion spoke on the topic ?Technology and Knowledge-based Entrepreneurship and Sustainability?. In her address, she discussed the approach of entrepreneurial visioning in respect to 17 goals of sustainable development.
Dr. Vipin Jain, Principal TMIMT TMU, talked about the importance of women entrepreneurs and the role of women in managing family routines, managing business, and managing the GDP of the country.
Dr. Nayeem, Associate Professor in the Department of Human Resource Management at IBS Hyderabad, delivered his talk on ?Developing Entrepreneurial Competencies in entrepreneurs?.
Dr. Kolla Bhanu Prakash, Professor and Head of Research Group in CSE DEPARTMENT, K L University, Vijaywada, Andhra Pradesh, India took the session on ?How to Prepared Detail Project Report, Production Planning & Purchase Technique?. His discussion included 31 points checklists of documents to be submitted with DPR and Scalable start-up Entrepreneur Goals.
Dr. Vaishali Dhingra, Professor in Entrepreneurship and strategic management and Joint Registrar (R &D) at Teerthanker Mahaveer University took a session on ?Confidence Building in Women Entrepreneurs?. Dr. Vaishali discussed a major challenge for women entrepreneurs that is maintaining a work-life balance, which helps in boosting confidence in women entrepreneurs. The session was very motivational and awakening.
Dr. Manjula Jain, Associate Dean, TMU, delivered the talk on the topic ?Working Capital Management?. She told the basic meaning of inventories of working capital management and she also explained why & how the operating cycle matters for the industries.
Dr.Ravi Tati, Professor at St. Mary?s College, Hyderabad discussed ?Product Costing and Cost Consciousness, He explained the basic meaning of cost and distinguished the differences between Product & Period Cost. During his talk, he focused on the type of various types of expenses and explained the component of total cost namely prime cost, work cost, cost of production, and cost of sale.
Dr.Ravi Tati?s topic of his discussion was ?Break even point?. Dr. Ravi explained each aspect of the breakeven point. In his session, he covered the basics of fixed cost, variable cost, and cost volume profit, operation, and other features.
Dr. Mahesh R. Prajapati, Assistant Professor & Head, Department of Financial Management, Gujrat delivered his talk on the topic ?flow statements?. He discussed various topics like principles and conventions of accounting, income statements, and many more.
Dr. Mahesh discussed ?Profitability & Balance Sheet?. Dr. Mahesh R. Prajapati explained each and every aspect of the profitability & balance Sheet. In his session, he covered the basics of a balance sheet, horizontal and vertical profit its operation, and other features.
Dr. Ritambhara Singh Associate Professor in dr. Rajendra Prasad Central Agricultural University, Bihar, talked about ?Product Planning & Product Mixing Strategy?. She discussed various topics like product and planning of project product mixing strategy principles.
Dr. B.S.Sarkar GEH Research LLP, ADBIGA Innovation LLP delivered his talk on ?Idea Pitching Session?. Dr. Sarkar described the way how to generate your idea, how to shape your idea on the practical ground, and how to take the patent of your innovative ideas which can give you name and copyrights as well as to use it further.
Ms. Rashmi Jain ICT Consultant, Co-Founder & Director: Acadepro Services & Solution Pvt Ltd., discussed minute description of detailed project report from starting to finalize it.
Dr. Ashish B. Mahera from Gujarat took a session on ?Marketing Management: Product Promotion, Sales and Advertisement & Digital Presence?. He told that marketing should result in a customer who is ready to buy.
Dr. Prajapati explained important concepts of finance relevant to business and personal life. He emphasized the management of finance because its lacking could cause damage to the business.
Dr. Sugandha Agarwal from MIT, Moradabad gave meaningful and knowledgeable insights on ?HR Management for Startups? which is an integral part of any organization in terms of the discussion related to HR management & its policies.
Prof.(Dr.) Rajat Agarwal, Professor from IIT Roorkee gave meaningful and knowledgeable insights on the Topic ?IPR management: pattern, copyrights, trademark, and industrial management?. He highlighted all the aspects related to IPR management, copyright issues with real examples. He explored the overall patent publication process along with the patent analysis process with a practical demo session.
Mr.Vijay Kumar Makyam, notable personality in the field of Patent and trademark, and registered agent for Indian Patent told about ?Legal Formalities in an Enterprise: (Factory Act, PF, Labour Laws, etc.).? He said that how anyone could start a business and what steps he/she had to follow to do it. For this, He defined the steps how to register in MSME and go for a particular startup.
Dr.Nayeem, Associate Professor in the Department of Human Resource Management at IBS Hyderabad took a session on Negotiation and Networking. According to him ?Negotiation is about getting the best possible deal in the best possible way?. He emphasized the need for communication to reach a joint agreement about different needs and ideas.
Dr. Megha Sharma, Associate Professor, at TMU delivered a session on ?Taxation. She threw light on various tax categories?. She discussed the details of GST and its applicability on MSMEs, Amnesty Scheme & new policies related to it.
Ms. Alpi Jain, Owner of Young India, is a leading career counselor and admission guidance expert. As her topic was on ?Leadership?, she started by emphasizing goals at an individual as well as organizational level. Further, she described the qualities of a good leader such as remaining focused, strategically planning things, understanding situations very well, etc.
Mr.Vijay Kumar Makyam gave information on the various types of loans a common man can avail of from the bank and their importance individually. He told about the working system of the Central bank (RBI) and various other banks (both Public and Private) simultaneously. Lastly, his main focus was on various schemes of the government like PMMY.
Dr.A.P.Natarajan, Director to Victoria Training Foundation(VTF Dr. Natarajan gave meaningful and knowledgeable insights on Topic ?Getting out for Business? which is an integral part for budding entrepreneurs in terms of getting actions done and taking the right decisions at right time. He also mentioned qualities and values of entrepreneurs such as entrepreneurs must have the curiosity of ?How things to be done.?
Mr.Vijay Kumar Makyam, Registered Patent and Trademark Agent for Indian Patent and Trademark office took a session on Interfacing with Leading Institutions for Business Plan Appraisal.
In India majority of the women face problems while dealing with the management of the business and its other aspects like managing clients, communications, funding opportunities, credit applications, marketing of the business (products/services), etc. Access to better advisory and training would help women that are behind small-scale family-owned businesses and others who are willing to start their own business.
Through this initiative, the college hopes that women trainees will have identified the right business idea for themselves, what the steps to follow, and have developed the necessary knowledge and skills to evaluate and run a business.
Methodologies we adopted in this event were lectures, interactions, case studies, group experience sharing, and interaction with entrepreneurs.
We hope that the participants will be able to conceive ideas, develop the idea into a product/ service, evaluate the project and implement the entrepreneurial venture through the provided inputs in the form of knowledge, information, and experience sharing.
We wish all the participants to have all the best for their journey in becoming entrepreneurs.