TMU Hosts Crossroads 4.0: A Premier Case Study Competition for Budding Entrepreneurs
Moradabad, Uttar Pradesh, February 22, 2025 – Teerthanker Mahaveer University (TMU), through its Centre for Teaching, Learning, and Development (CTLD), successfully conducted the fourth edition of its flagship event Crossroads 4.0—a dynamic case study competition aimed at fostering critical thinking, innovation, and real-world problem-solving skills among university students.
Empowering Students Through Strategic Thinking
Crossroads 4.0 was meticulously designed to challenge students with complex, real-life entrepreneurial dilemmas. The competition aimed to strengthen core competencies such as analytical reasoning, decision-making, structured problem-solving, and effective professional communication—key ingredients for success in today’s competitive business landscape.
According to Prof. (Dr.) Pankaj Kumar Singh, Director-CTLD, “Crossroads 4.0 reflects TMU’s commitment to holistic student development, equipping them with essential employability skills.”
Record Participation and Rigorous Evaluation
This year’s edition set a new benchmark with 52 teams registering, each comprising three students. For the first time in four years, the event witnessed such overwhelming participation, reflecting the growing enthusiasm and awareness around entrepreneurship at TMU.
The preliminary round shortlisted the top 22 teams based on two compelling write-ups:
- “How Entrepreneurs Can Change the World and Society”
- “Why should your team be given a chance to do a presentation?”
In the semi-final round, the shortlisted teams presented innovative solutions to real-world entrepreneurial case studies, showcasing their ability to apply strategic reasoning and business insight. After a rigorous evaluation process, nine high-performing teams were selected for the Grand Finale.
The Grand Finale: A Showcase of Talent and Strategy
Held at Seminar Hall-2, Department of Pharmacy, the Grand Finale on 22 February 2025 was graced by notable guests, including:
- Dr. Manjula Jain, Dean of Academics
- Prof (Dr.) Pankaj Kumar Singh, Director-CTLD
- Faculty members and students from across departments
The jury panel comprised:
- Dr. S. P. Subhashini, Dean, Nursing College
- Dr. Neha Anand, Assistant Director, Academics
Participants were evaluated on:
- Communication Skills
- Presentation Effectiveness
- Decision-Making Rationale
- Problem-Solving Approach
Teams defended their business strategies and tackled judges' queries with poise and professionalism, making the finale both insightful and competitive.
Winners of Crossroads 4.0
First Place – Team The Alchemists
- Shrishti (BBA, TMIMT)
- Heera Kumari (BBA, TMIMT)
- Divyanshu (BBA, TMIMT)
Second Place – Team Biz Brains
- Ansh Sharma (B.Tech Electrical Engineering, FOE)
- Vaibhav Dangwal (B.Pharm, Pharmacy)
- Gohilya Pranjal Prateek (B.Tech CSE AI, CCSIT)
Third Place – Team HMP Warriors
- Hitesh Bhardwaj (Doctor of Pharmacy)
- Pragun Gupta (Doctor of Pharmacy)
- Muskan (Doctor of Pharmacy)
Third Place – Team Shark Team
- Tanu Jain (B.Tech DS-TCS, CCSIT)
- Manish Yadav (B.Tech CSE, CCSIT)
- Bhumika Jain (B.Tech DS-TCS, CCSIT)
The top teams were felicitated with trophies and certificates in recognition of their outstanding performance.
Acknowledging Contributions and Collaboration
The event’s success was made possible by the collective efforts of the CTLD team, faculty members, and an energetic group of student volunteers.
Event Coordinators
- Ms. Mani Saraswat
- Ms. Praanshi Jadoun
CTLD Team Members
Dr. Dilip Dutt Varshney, Dr. Jasmine Stephen, Mr. Atul Dayal, Mr. Anant Bhardwaj, Mr. Sagar Pratap Singh, Mr. Pradeep Pawar, Ms. Mani Saraswat, Ms. Alka Dayal, Mr. Deepak Katiyar, Mr. Chandrabhushan Kumar Sinha, Mr. Saroj, Mr. Prakash, Ms. Anvesha Sisodiya, Mr. Shivam Kashyap, Ms. Rachna Saxena, with assistance from Mr. Paras Sharma and Mr. Arpit.
Student Volunteers
A group of 15 dedicated students played a vital role in organising and executing the event.
Dr. Manjula Jain, Dean of Academics, praised the initiative, stating, “Such competitions prepare students for real-world challenges, enhancing their strategic thinking and decision-making skills.”
Looking Ahead
Crossroads 4.0 stands as a testament to TMU’s mission of shaping industry-ready professionals by integrating experiential learning with academic excellence. The university eagerly anticipates Crossroads 5.0, continuing its tradition of cultivating leadership, innovation, and entrepreneurial excellence among students.
