Alumni Workshop on Logo & Corporate Identity at TMU

In the vibrant landscape of academia, fostering alumni engagement stands as a cornerstone of institutional growth and development. Teerthanker Mahaveer University, one of the top private universities in India, known for its commitment to nurturing talent and fostering connections, organised an exciting event - an Alumni Workshop focused on Logo & Corporate Identity. This workshop by the College of Fine Arts was an enriching experience for all attendees.

Purpose of the Workshop

The primary objective of this workshop was to delve into the intricate world of logo design and corporate identity. In today's competitive market, branding plays a pivotal role in establishing a company's identity and resonating with its target audience. By bringing together alumni, students, and industry experts, Teerthanker Mahaveer University aimed to facilitate knowledge exchange and provide insights into the significance of visual communication in the business realm.

Workshop Focus

During the workshop, participants explored the fundamentals of logo design, delved into the elements of corporate identity, and analysed successful branding strategies. The session included hands-on activities and case studies, offering practical insights into the world of branding and design.

Brief Description

Logo and Corporate Identity are integral components of branding, serving as visual representations of a company's values, ethos, and offerings. In today's dynamic market, where consumers are inundated with choices, a well-crafted logo can make a lasting impression and differentiate a brand from its competitors. Moreover, corporate identity encompasses various touchpoints, including logos, colour schemes, typography, and brand guidelines, all aimed at creating a cohesive brand image.

Key Takeaways

Participants gained valuable insights during the workshop, learning from industry experts about the significance of visual branding. They acquired knowledge on crafting compelling logos and corporate identities, understanding the pivotal role of branding in marketing and consumer perception. Moreover, attendees had the opportunity to network with alumni and professionals in the design and advertising field, enhancing their connections and industry understanding.

About the Facilitator

Mr. Asim Mehdi, an esteemed alumnus of Teerthanker Mahaveer University, brought a wealth of experience to the workshop. As a seasoned graphic designer at Zehra Global Services, Mr Mehdi has worked with diverse clients across industries, helping them develop impactful brand identities. His passion for design and dedication to excellence made him the perfect guide for aspiring designers and branding enthusiasts.

The outcome of the event

The Alumni Workshop on Logo & Corporate Identity at Teerthanker Mahaveer University turned out to be a transformative experience for all participants. By exploring the intersection of art and commerce, attendees gained valuable insights into the power of visual communication in shaping brand narratives. Through collaboration and learning, we can unlock new possibilities and inspire innovation in the field of design.

FAQs (Frequently Asked Questions)

1. Who attended the workshop?

Ans. The workshop was open to students, alumni, and faculty members of the College of Fine Arts.

2. Was there a registration fee for the workshop?

Ans. No, the workshop was free of charge for all attendees.

3. How can I register for the upcoming workshops?

Ans. Registration details will be announced closer to the event date. Stay tuned for updates on TMU’s social media.